For our project will will be aiming our film opening towards older adults around the age of 40, but it will also appeal to a wide range of people over the age of 18 and onwards. our genre and movie plot is more of an adult situation and so will attract a wide range of an adult audience.
Audience Profile:
our audience will most likely be member of the public who are over the age of 30, though it appeals to a wide range of ages, it is shown that a majority of those interested in the genre and the themes of broken marriage will older, and female though males will also be interested in the genre of drama, it is more likely we will have more female audience members.
i used youGov.com to find information on the audience i am looking into, this helped get information about a large group of people which i can then aim the title sequence towards.
to attract this target audience we will use other forms of media that they will be more likely to see, unlike teenagers who would use social media, older views are more likely to need in home advertisement and posters to attract them. as we are a some production company and making a small film, we will not have a large budget for advertisement so will use a majority of posters, on buses, in shops windows and in stores. this is more likely to get the attention of older viewers and let them know to go see the film.
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