Purpose of a title sequence and film openings, Research
The opening of a film title can have many purposes. The purpose of an opening sequence more often than not is to: introduce the title, introduce the genre and set the atmosphere. It can also introduce the audience to the locations and characters and thread early plot themes. Locations can be introduced with long shots of cities, characters can be introduced by giving them screen-time and through the casting credits. The genre/atmosphere can be introduced by the music, whether it conveys a positive tone or an ominous one and whether the images going with the music is synchronous or A-synchronous.
Title sequences have evolves as film has, some film makers feel that title sequences should be like a miniature film before the actual beginning of the motion picture. Others feel that title sequences can be seen as irrelevant to some audiences so they try and make it as creative and relevant towards the film as possible so that it can seamlessly flow with the beginning of the film.
An exemplar of the art of title sequences is Kyle Cooper's work on David Fincher's Se7en.
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